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The graphic language of Neville Brody
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ISBN: 9780500274965 0500274967 0500277702 Year: 1994 Publisher: Londen Thames & Hudson

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Abstract

At the age of thirty-one, Neville Brody has been described as 'the most influential designer of the Eighties'. His innovations in graphic design have revolutionized the look of magazines, advertisements and packaging. Whether record sleeve or supermarket packaging, the products paraded for our admiration and consumption as often as not borrow ideas that first saw the light of day on a Brody sketch-pad.

While the voracious media boom of the Eighties led others to adapt ideas from Brody's original design, few of his imitators have achieved the same resonance. Brody's work follows his belief in design to reveal, not to conceal. It embraces the dynamism directed by human forms - a challenge to today's ever-growing faith in technology. As such, his work is often experimental; part of a tradition that has its roots in the art movements of the early twentieth century, in particular Dadaism and Constructivism.

*The Graphic Language of Neville Brody* collects together much of his output over the last decade, including his ground-breaking design and typography for the international style journal, *The Face*. The accompanying text features many direct quotes and observations on design theory and practice. With over 450 illustrations, this book provides a wide-ranging introduction to a crucial period in graphic design. It gives a first-hand account that will appeal to all those interested in the techniques of visual communication in an increasingly visual age.

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